How to make Facebook advertising work better?
Facebook is a great channel for advertising, and many companies use it very successfully in their campaigns or day-to-day marketing. However, many companies using the channel's advertising services complain that it has not been of much use. Why is this so?
4 recommendations that will give you better results on Facebook
Of course, when marketing and advertising on Facebook, you should also be aware of how to avoid major mistakes on Facebook, and it is desirable that your Facebook content strategy is also clearly developed.
To make your Facebook marketing and advertising more effective, implement and test the following four recommendations.
1. Use clear and distinctive images
Use images in your ad that quickly give your audience an idea of what it's all about. Since the size of the image is limited and the text can be only 20%, it makes no sense to load this small area with small text and an incomprehensible image strip. Use images that are different from other ads.
You can experiment with different background colors, shapes as well as just text. You can also add a frame to your image, the color of which helps you better highlight your ad.
Here are three examples of images used in a Facebook ad that I selected from the ads shown to me on Facebook at the time the article was written. What do these pictures tell you? What do you think is best, Ad 1, Ad 2, or Ad 3, which communicates best?
Ads on facebook
2. Direct traffic to the landing page, not the home page
Advertising on Facebook is always more effective if the clicker of the ad is directed to a special landing page. This can be a campaign page next to your website, or a landing page created next to your fan page to direct a visitor to a specific action.
If you happen to be a big business that can afford to direct your ad to the home page of your website because its advertising budget isn't comparable to yours, then knowing that simply directing paid traffic to your home page or timeline is like burning money. This means that these visitors simply do significantly less of the desired activity in this case.
A simple explanation for you is why driving traffic to your website's homepage is a waste of money.
There are many links on the home page that take the visitor's attention elsewhere. These are like holes in a bucket of water through which water (read advertising money) flows.
On the home page, the visitor has to start searching or working to find what was advertised. We are lazy, suffering, and we want to get what was promised right now. If he doesn't find the ad right away, he'll leave the page.
Of course, depending on the purpose of the advertisement or campaign, you can promote your company, a specific product, popular posts, but this traffic must still have, so to speak, an end station where they should stop and be measured and monitored.
3. Test your ads
The easiest way to measure the effectiveness of your ad is to test your ad images, headline, and message. For example, if you constantly run the same images in your ads, you'll never know which images would get you more clicks.
Make two identical ads, but with different images, and see which gets more clicks and more actions you want. Replace the loser with a new one.
4. Be specific when targeting a Facebook ad
Ad targeting on Facebook is very precise, and its interaction is manifested in a combination of different options. For example, be sure to use an option like Targeting, Behaviors, and Demographics. In this section, you can also add fan pages, for example, that may be of interest to your potential customers. Find out which companies' fans may be your future fans and show your ads to them
Warning: Do Not Register For This Training If You Are Not Serious
You can also target by country, age, education, and more. This will also give you a place to target those who have marked an interest, preference or status on their Facebook fan page, such as business, small business owner, cooking, Facebook fan page administrator or car enthusiast, etc.
No comments:
Post a Comment